This was probably the most challenging shoot I had over the summer. I was asked by a friend if I could do some fashion photography for her Shersy Clothing upcoming launch. Since it was for a friend, it was a little casual. However, I still wanted to make my photographs as professional and as impressive as possible. Unfortunately, I really didn’t have any experience in fashion photography. To make things worse, I was working with two models. If you’ve been in my situation before then you would know that it’s not ideal. If you haven’t then I have some tips for you.
Do Your Research:
We are bombarded with images everyday and the key is to look out for photographs that stand out. Then use those photographs as an inspiration for your shoot. You can find a lot of great images over the internet or fashion magazines. It is also a good idea to communicate with your client. Ask them how they want their photographs done. However, don’t completely depend on their response because the final image is still up to you and your style. They asked you to photograph for them for a reason.
A lot of professionals will create their pegs to show the photographer. However, if that is not the case, then you will have to make your own. This is the best way to make sure that you get the shots that you want.
Make sure that you have everything you need for the shoot, and I mean everything. If you think you might need a certain equipment, just bring it. Prepare all of your equipment ahead of time and make sure that everything works fine. For more tips, check out my previous post on setting up your own shoot.
Shersy Clothing Photoshoot:
The models for the shoot were Winnie Wong and Mara Javier. They were both great models to work with. Plus, both of them were my friends so they were easier to work with. For this shoot, I was using my Nikon D800 with either a 24-300mm f/3.5-5.6 and a 50mm f/1.4. I also used both of my Elinchrom D-Lite4’s with softboxes attached. Other than that, I had a circular reflector, which is essential when doing portraiture.
I found it very difficult to direct the models at first because of my lack in experience. According to most professional photographers, this is one of the most difficult skills to learn in photography. It takes a lot of practice and observation. I agree completely. Practicing this skill of directing models will be most beneficial if you are planning to be a photographer. One tip I have is to create little stories for each shot, so that your model can understand what you are trying to achieve.
Make sure that you portray both the clothes and the model in a good light because at the end, you are trying to sell. Your priority is to sell and I am sorry to say this but if your style conflicts with that, you have no choice but to find a compromise. For this shoot, I was asked to keep the colors of the clothes as natural as possible. That limited my creative control over my pictures. A tip I can give you is to edit and create two separate sets of photos, one for your client and one for your portfolio.
When doing locational shoots (outside the studio) there are a lot more factors involved that you have to take account. You have to be able to quickly adapt to a changing environment. That is why I always carry my strobe units (flashes) and my reflector, as it gives me more control of the environment.
I edited these photos mainly using Adobe Lightroom 4. I also used Portrait Professional Studio for retouching. If you have more questions on how I produced these images, feel free to comment here or post on my wall on facebook.
If you liked any of the clothes featured in this post, then check out Shersy Clothing’s facebook page.