Fashion

Fifth Code: The Good Life

I was asked by the owner of Fifth Code, Lorenz Namalta to shoot for their second anniversary. Fifth Code is a clothing company that specializes on made to order blazers. The concept for this shoot was basically to portray a group of bros having a great time in their secret club. Lorenz and his friends provided the props, makeup and the clothing. This shoot was a little different that what I was used to because everything was basically prepared for me. I usually set everything up myself when it comes to creative shoots. It was a nice change of pace and I felt I could really just focus on the shoot.

Models: Patrick Soriano, George Schulze, Carlos Roberts, Erick Merioles, Mark Dimalanta

Styling & Art Direction: Lorenz Namalta

Styling Assistants: Esme Palaganas & Alexandra Reyes

Hair and Make-up: Isabelle Dee

It was quite challenging to pose the models as legitimate “bros” because they were not acquainted with each other in the beginning. I didn’t want to force interaction between them because it will end up looking forced and fake. Therefore, we spent some time prior to the shoot to let them gel and vibe off from each other. If you are having a group shoot that involved them interacting with each other, make time prior to the shoot for them to get to know each other first.

There are lots of steps to be a great fashion or editorial photographer. From this shoot, I realized that one of the hardest steps to overcome is learning how to pose models effectively and creatively. It is a very difficult skill to learn and you can only do it by practice and experience. Group photos are especially difficult to pose. You need to know if you are focusing on one model or all of the models. This will help you with lighting and your composition.

The lighting set up for the group shots was basic because I wanted the lighting to work for more than just one group shot. It had to be broad and versatile but still very dynamic and engaging. Our location had afternoon light pouring through with the window making our models back lit. As most of you know, it is very tough working with your light source behind the subject. Therefore, I faced a couple of studio lights against the light. This achieved a very dynamic look but you have to be careful in how you balance the power of your lighting because it may look flat and fake.

I used the stripbox to evenly spread light that will work against the sunlight. However, I thought that the pictures it produced was too flat and the models lacked volume. I then used a beauty dish with an umbrella on the side to diffuse the light and add that volume. I wanted as much ambient light to add more realism. To allow the ambient light and window light to be visible, I used a low shutter speed.

Here is the whole set of Fifth Code: The Good Life

I edited these photos mainly using Adobe Photoshop and Lightroom 4. I also used Portrait Professional Studio for retouching. If you have more questions on how I produced these images, feel free to comment here or post on my wall on facebook.

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Shersy Clothing Photoshoot

This was probably the most challenging shoot I had over the summer. I was asked by a friend if I could do some fashion photography for her Shersy Clothing upcoming launch. Since it was for a friend, it was a little casual. However, I still wanted to make my photographs as professional and as impressive as possible. Unfortunately, I really didn’t have any experience in fashion photography. To make things worse, I was working with two models. If you’ve been in my situation before then you would know that it’s not ideal. If you haven’t then I have some tips for you.

Do Your Research:

We are bombarded with images everyday and the key is to look out for photographs that stand out. Then use those photographs as an inspiration for your shoot. You can find a lot of great images over the internet or fashion magazines. It is also a good idea to communicate with your client. Ask them how they want their photographs done. However, don’t completely depend on their response because the final image is still up to you and your style. They asked you to photograph for them for a reason.

Get Pegs:

A lot of professionals will create their pegs to show the photographer. However, if that is not the case, then you will have to make your own. This is the best way to make sure that you get the shots that you want.

Be Prepared:

Make sure that you have everything you need for the shoot, and I mean everything. If you think you might need a certain equipment, just bring it. Prepare all of your equipment ahead of time and make sure that everything works fine. For more tips, check out my previous post on setting up your own shoot. 

Shersy Clothing Photoshoot:

The models for the shoot were Winnie Wong and Mara Javier. They were both great models to work with. Plus, both of them were my friends so they were easier to work with. For this shoot, I was using my Nikon D800 with either a 24-300mm f/3.5-5.6 and a 50mm f/1.4. I also used both of my Elinchrom D-Lite4’s with softboxes attached. Other than that, I had a circular reflector, which is essential when doing portraiture.

Nikon D800, Shutter Speed 1/320, Aperture f/3.5

Nikon D800, Shutter Speed 1/320, Aperture f/3.5

I found it very difficult to direct the models at first because of my lack in experience. According to most professional photographers, this is one of the most difficult skills to learn in photography. It takes a lot of practice and observation. I agree completely. Practicing this skill of directing models will be most beneficial if you are planning to be a photographer. One tip I have is to create little stories for each shot, so that your model can understand what you are trying to achieve.

Nikon D800, Shutter Speed 1/250, Aperture f/4.5

Nikon D800, Shutter Speed 1/250, Aperture f/4.5

Nikon D800, Shutter Speed 1/250, Aperture f/5.6

Nikon D800, Shutter Speed 1/250, Aperture f/5.6

Nikon D800, Shutter Speed 1/500, Aperture f/4.5

Nikon D800, Shutter Speed 1/500, Aperture f/4.5

Nikon D800, Shutter Speed 1/320, Aperture f/4

Nikon D800, Shutter Speed 1/320, Aperture f/4

Make sure that you portray both the clothes and the model in a good light because at the end, you are trying to sell. Your priority is to sell and I am sorry to say this but if your style conflicts with that, you have no choice but to find a compromise. For this shoot, I was asked to keep the colors of the clothes as natural as possible. That limited my creative control over my pictures. A tip I can give you is to edit and create two separate sets of photos, one for your client and one for your portfolio.

Nikon D800, Shutter Speed 1/200, Aperture f/4.2

Nikon D800, Shutter Speed 1/200, Aperture f/4.2

When doing locational shoots (outside the studio) there are a lot more factors involved that you have to take account. You have to be able to quickly adapt to a changing environment. That is why I always carry my strobe units (flashes) and my reflector, as it gives me more control of the environment.

I edited these photos mainly using Adobe Lightroom 4. I also used Portrait Professional Studio for retouching. If you have more questions on how I produced these images, feel free to comment here or post on my wall on facebook.

If you liked any of the clothes featured in this post, then check out Shersy Clothing’s facebook page.

website | facebook | flickr | behance instagram